About Viva LA

Viva LA is a civic-pride movement and cultural platform designed to unite, energize, and celebrate the people of Los Angeles. 

Built on the belief that creativity is one of LA’s greatest public resources, Viva LA champions the spirit, diversity, and optimism that define our city and its 4 million residents.

Born from Los Angeles’ globally recognized creative culture, Viva LA transforms that energy into a shared symbol of belonging—one that welcomes everyone, honors every neighborhood, and reflects the power of the people who make this the world’s most dynamic, imaginative city.

Our mission is simple:
To inspire civic pride, strengthen community connection, and elevate Los Angeles as a model for how creativity can drive economic vitality, cultural unity, and citywide well-being.

Viva LA works collaboratively with public agencies, artists, cultural institutions, community groups, and local businesses to create initiatives that:

• Celebrate the identity and diversity of Los Angeles

• Strengthen pride and connection across neighborhoods

• Support local talent and creative workers

• Activate public spaces with positive, uplifting experiences

• Promote Los Angeles as the global capital of creativity

Every Viva LA activation—whether in transit spaces, cultural venues, schools, or public events—is designed to bring people together and reflect what is best about our city: its boldness, its creativity, its resilience, and its care for one another.

100% of profits support programs that uplift LA’s creative community and expand opportunities for young and emerging talent across the city.

Viva LA belongs to everyone who believes in Los Angeles.
If you love LA, you’re already part of the movement.

Acknowledgements

Thank you to everyone who contributed their resources, creativity, and passion to help us realize Viva LA - with special thanks to the following angels for giving Viva LA its HeartWings!  The people of Los Angeles and the world are forever grateful. 

Alex Dickerson PR  l  BIX Art Group   l  Bruce Mau Design  l  Bulletin Displays  l  The Brewery Arts Complex  l  Edward Kubow Real Estate  l  Google  l  Hollywood Arts Council  l  Karen Meena Creative  l  Ken Hertz  l  LAVASA Studios  l  Meghan "M." Hall  l  memBrain  l  Ron Robinson  l  Scott Reid IP  l  Syndicate X  l  Windes  l  WNDO/Budman Studios l Los Angeles Magazine