01 / IN LOS ANGELES
Bring your organization into LA’s creative culture.
Local collaborations, hospitality, experiences, gifting, creative partners and community connections.
→
×
VIVA LA X WORLD
VIVA
LA
VIVA LA INTERNATIONAL
VIVA LA × WORLD
Connecting the creative cultures of Los Angeles + the world.
CULTURE
×
CREATIVITY
×
CONNECTION
EXPLORE
LOOKING TO CONNECT WITH LOS ANGELES?
Viva LA is a Los Angeles lifestyle + creative-culture brand created to celebrate the city at home and around the world.
For cities, brands, cultural organizations, delegations and creators, Viva LA offers a way to build a more authentic connection to Los Angeles — through events, products, creativity, storytelling and cultural exchange.
Whether you’re coming to Los Angeles or creating something from your own city or country, we can help connect your story with ours.
HOW DO YOU WANT
TO CONNECT?
Start with what you are trying to do. Viva LA can flex from a single local collaboration to a broader cultural program that connects Los Angeles and your market.
02 / FROM YOUR MARKET
Build a connection with Los Angeles from home.
Create cultural exchange, programming, content and collaborations that bring LA into your city or country.
→
×
03 / CREATE TOGETHER
Make something that belongs to both worlds.
Merchandise, products, artist collaborations, design, storytelling and creative campaigns.
→
×
04 / SHARE THE STORY
Help your audience discover the Los Angeles behind the postcard.
People, neighborhoods, ideas, makers, culture and stories that create a real sense of place.
→
×
VIVA LA CAN BE
A PLATFORM.
A PRODUCT.
AN EXPERIENCE.
EVENTS + EXPERIENCES
→
MERCHANDISE + GIFTING
→
CREATIVE COLLABORATIONS
→
CULTURAL EXCHANGE
→
STORYTELLING + CONTENT
→
LA DISCOVERY + INTRODUCTIONS
→
×
DIFFERENT PLACES.
SHARED CREATIVITY.
Viva LA was created to celebrate Los Angeles — a city shaped by cultures from around the world — and to create new ways for people to participate in that story.
LOS ANGELES × YOUR WORLD
COMING TO
LOS ANGELES
IN
LOS ANGELES
IN
2028
BRING YOUR CULTURE.
CONNECT WITH OURS.
If your organization is planning programming in Los Angeles around 2028, Viva LA can help create an authentic local connection through creative partnerships, events, products, gifting, storytelling and community.
Start the relationship before you arrive. Build something meaningful while you are here. Keep the connection going beyond 2028.
START A CONVERSATION →
VIVA LA × WORLD
WHAT COULD WE CREATE TOGETHER?
Tell us where you’re from, what you’re planning and how you want to connect with Los Angeles.
NAME
ORGANIZATION
COUNTRY / CITY
EMAIL
WHAT ARE YOU THINKING ABOUT?